iMessage chats feel faster because of Apple's animations and include features like bubbles that indicate whether a user is typing, and superior group chat administration.Īpple continues to distinguish iMessage from SMS through new features, like the ability to unsend or edit messages, which will be released this fall. Many of Apple's features, like adding emoji reactions to a single text message, barely work on SMS chats. IMessage chats provide a better user experience than SMS chats on an iPhone. The inferiority of "green bubble" texts has become a meme and inspired a song by the musician Drake.
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Users see the text they sent as a "blue bubble," as opposed to the green color seen on SMS texts, like those to Android users.
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"I am concerned iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones," current Apple senior vice president in charge of software Craig Federighi wrote in 2013, according to an email.Īpple's iMessage is slightly different from other messaging services because it is the default text messaging app on the iPhone.Īpple's systems detect when an iPhone texts another iPhone and, instead of sending that message through the SMS system, it uses Apple's own proprietary iMessage network. Many Android phones already have built-in messaging apps that support RCS. Google wants Apple to support the RCS "standard," or specifications that allow many different companies such as carriers or phone makers to develop apps that can send and receive RCS messages. Nearly all smartphones in the world either run Android or Apple's iOS, and Apple's iPhone has over 55% of the U.S. The campaign is a notable escalation in an ongoing compatibility spat between the two companies that dominate software for smartphones. "This is Apple that is responsible, and it's time to own the responsibility."
"We're hoping that Android users stop being blamed for ruining chats," Google global vice president for integrated marketing for platforms, Adrienne Lofton, said. In a website and publicity campaign on Tuesday, Google blamed Apple for creating a substandard experience when iPhones text Android phones or vice versa.
Google executives have suggested that Apple won't support RCS because its own system, iMessage, helps the Cupertino company retain iPhone users by locking them into the Apple ecosystem.
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